In the age of AI
Sometimes we wonder, when music was born, was it created for human beings to enjoy and feel closer to the super natural power that created and governs the universe, or was it created for it to be reduced to sheer specifications?
We are living in an era where we are using our brains lesser and lesser as we are constantly being bombarded with AI assisted and generated synthetic content that is beginning to modify/kill our desire for real made from the heart music.
Most of the music created today sounds crushed, but because the ability to discern is reducing, very few can see degradation in the overall quality of music. On the contrary, we think it's HI-RES 😊
While technically it is absolutely necessary to make products that are robust and technically inclusive with the latest proven innovations, in the quest to achieve that, most of the time the core objective, which is to deliver music that is to be enjoyed seems to get lost.
We are beginning to rely too much on technical specifications, testing equipment and not as much on how the human ears perceive the music. But not with us. From time to time, we invite sound engineers who have years and sometimes decades of experience in music production to help us understand what more we could do to make our speakers even more enjoyable.
At 741, when a product reaches it final stage of development, we only rely on trained human ears to tune our speakers. That's why our speakers sound unlike anything available today. We break tradition, but we make great sound and in the end that's all that matters!